NAMEit INTERNATIONAL Overview
NAMEit international
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NAMEit international
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ConceptDie Sternegastronomie ist seit dem Trend der Molekularküche und dem damit aufkommendem Transformieren und Rekonstruieren der Lebensmittel sehr ästhetisch und visuell unheimlich spannend geworden. Jeder angerichtete Teller ist ein Kunstwerk für sich. Formen, Texturen und Aggregatszustände sollen Augen und Gaumen gleichermaßen verzaubern...eine Frage bleibt jedoch oft bis zum letzten Bissen offen: „Was esse ich da gerade“? Genau dieses Thema behandel unsere Serie NAMEit Award winning cuisine has become aesthetic and visually very demanding since the trend of molucular cuisine has had an impact on the reconstruction and transformation of the appearence of food. Every prepared dish is a work of art for itself. Tectures and state of matter should charm eye´s and palate equally. Until the last bite, one question stays unanswered:´what am i eating here?´ NAMEit gives you the answer VernissageUnsere erste Fotoausstellung "NAMEit international" findet am 20. September 2012 ab 19:00 in unserem Studio statt. |
In modern gourmet cuisine and due to the trend of molecular gastronomy, dishes are being prepared in ever-increasingly ambitious ways, in the eternal search for new experiences for the palate. Sometimes though, it becomes rather hard to identify a dish.
Not on this evening, however: On Thursday, 20 September 2012 the food artists - Saša Asanović, the food stylist and Petra Schmidt, the photographer welcomed an array of guests to their vernissage to view their new project – NAMEit international.
At their kickoff event, the two proved that it is not enough just to have the best camera and the newest image processing software. With their series NAMEit, the food artists demonstrated that professional conception and implemented creativity are the most important ingredients of successful images and can’t be replaced by digitalisation.
The first seven pictures that the duo exhibited showed internationally renowned dishes.
For our concept, each picture had to fulfil the following requirements:
+ the dish should be recognisable at the third glance
+ the arrangement and presentation should come up to the standards of gourmet gastronomy
+ the dishes portrayed are NOT ready-to-eat recipes
+ the composition and the styling were done on set and NOT with digital editing
In 2013, the cook book “NAMEit Austria” will be published. It will contain 30 austrian recipes which invite you to savor them – not only with your palate, but also with your eyes.
food artistsPhotographer Petra Schmidt and Food Stylist Saša Asanović have been working together very successfully since 2008. They have the trust of over 30 Austrian and international clients – in all areas of food photography, including promotional films. That’s not surprising – in 2010 and 2011 they were the only Austrian finalists in the food photo festival in Tarragona, Spain.
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Concept
Since molecular gastronomy came into trend with its transformation and reconstruction of the appearance of food, gourmet cuisine has become highly fascinating, both aesthetically and visually. Each individual dish is a unique work of art. Shapes, textures, consistency – all aim to delight the eyes and palate … only one question remains unanswered to the last bite´what am i eating here?´ NAMEit gives you the answer |
